FOR IMMEDIATE RELEASE
Contact: Leigh Segall
312.506.1740
leigh.segall@savogroup.com
SAVO Earns Most Innovative Enterprise Software Award
Recognized for breakthrough innovation and unparalleled market value
Chicago, IL – The Computing Technology Industry Association (CompTIA) with SoftwareCEO selected SAVO as the 2008 Most Innovative Enterprise Software winner, an award celebrating the novelty of SAVO’s application, the scope of the innovation, and its impact on the software industry.
“This year’s SoftwareCEO Software Innovation Awards competition featured a record number of entries,” said David Sommer, chief operating officer, CompTIA, and publisher of SoftwareCEO. “That’s testament to the creativity and vibrancy of the software market, which continues to produce products and services that deliver real business value to customers. By winning a SoftwareCEO Software Innovation award, SAVO has demonstrated it is at the forefront of innovation. On behalf of the worldwide membership of CompTIA and SoftwareCEO, I am pleased to recognize their achievement.”
Added SAVO President, Drew Larsen: “With the rapid advancements in technology, leading software companies must deliver groundbreaking solutions that drive new business value. With the latest release of our on-demand sales enablement application, SAVO has truly cracked the code on Sales Enablement 2.0. We are honored to be recognized not only as the leaders in Sales Enablement, but also as key innovators within the software space.”
SAVO was presented this award at the CompTIA Software Marketing Perspectives Conference and Expo in Santa Clara, California. Winners were selected by a panel comprised of analysts, consultants, industry writers, trade press, and subject-matter experts. The second annual SoftwareCEO Innovation Awards ceremony was held at the Software Marketing Perspectives Conference and Expo in Santa Clara, CA. Additional information about this award can be found at www.softwareceo.com.
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About SAVO
SAVO is the industry's leading provider of sales enablement solutions, which maximize a sales organization's ability to communicate value and
differentiation in clear, consistent, and compelling ways. SAVO's award-winning, on demand application combines proven sales and marketing
best practices to address all aspects of the sales enablement challenge – spanning people, process, content, and technology.
SAVO's on-demand application and services have been developed and refined through long-standing relationships with companies such as
Acxiom, ADP, AutoTrader.com, Citigroup, CareerBuilder.com, , ADP, FedEx Kinkos, GE Healthcare, Morgan Stanley, and SPSS. The combination
of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical
solutions to enable the entire sales organization. To learn more about SAVO, please visit www.savogroup.com.
About CompTIA
The Computing Technology Industry Association (CompTIA) is the voice of the world's $3 trillion information technology industry. CompTIA
membership extends into more than 100 countries and includes companies at the forefront of innovation; the channel partners and solution
providers they rely on to bring their products to market; and the professionals responsible for maximizing the benefits organizations receive
from their technology investments. For more information, please visit www.comptia.org.
About SoftwareCEO.com
SoftwareCEO is a resource-packed electronic newsletter and web portal built by software executives, for software executives. Its the software industry's "Page One" for information and advice on software marketing, software sales, software business, software pricing and financing, and software services. For more information, visit www.softwareceo.com.