SAVO Named Cool Vendor by Leading Analyst Firm 

Vendors selected for the “Cool Vendor report” are innovative, impactful and intriguing

Press Release

Chicago, IL – The SAVO Group has been included in the list of “Cool Vendors” in Gartner, Inc.’s report on CRM and Marketing Analytics vendors. Analyst Kimberly Collins analyzed SAVO in the report, entitled “Cool Vendors in Marketing and CRM Analytics, 2006,” dated March 20, 2006. According to the report, “in many companies, there’s a strong disconnect between sales and marketing.”

“There remains a huge potential for innovative CRM technologies, applications and solutions, particularly as CRM spending increases and executives aim to grow their businesses,” the Gartner report states.

“We are thrilled to be highlighted by such a prominent third-party research firm with the reach and influence of Gartner,” said John Aiello, co-founder and CEO of SAVO. “As our clients continue to realize bottom line results, SAVO remains committed to our role as innovators in the Sales Enablement space.”

The SAVO Group is the industry’s leading provider of Sales Enablement solutions. SAVO specializes in maximizing the sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. Specifically, SAVO assists its clients in four critical areas: 

• By helping marketing teams create messaging and content (Sales Assets) that sales people will actually use
• By automating and simplifying the process of identifying the best Sales Assets to use in a given selling situation
• By making it much easier for sales people to customize those Sales Assets while adhering to corporate standards for consistency and quality
• By providing deep visibility into the adoption of Sales Assets so that they can be continuously improved

About Gartner’s Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About The SAVO Group
Through a combination of proven sales and marketing best practices embedded in an award-winning on-demand application (Sales Asset Manager®), SAVO addresses ALL aspects of the Sales Enablement challenge – spanning people, process, content, and technology. These solutions have been developed and refined through long-standing relationships with companies such as Morgan Stanley, AmerisourceBergen, Citigroup, ADP, and FedEx/Kinkos. The combination of real-world client experience, an innovative consulting approach, and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.