Built on SAVO’s hosted sales/marketing effectiveness platform Sales Asset Manager™, Will & Trust Forms Online expands SAVO-Northern Trust partnership
Press Release
May 23, 2005
The SAVO Group (SAVO), global provider of hosted marketing and sales effectiveness platform Sales Asset Manager (SAM), today announced an expanded partnership with Northern Trust, one of the country’s most respected trust authorities, in the launch of Will & Trust Forms Online. Built on SAVO’s SAM platform, Northern Trust’s new on-demand service for estate planning attorneys offers quick access to a centralized, comprehensive online library of legal assets—specialized wills, trust agreements and forms in template format—and guided, rules-driven customization and delivery of completed documents for clients.
Northern Trust Personal Financial Services envisioned this innovative service after learning about the work SAVO had executed for Northern Trust’s Corporate & Institutional Services group. In that engagement, SAVO applied SAM technology to enable a more efficient and effective sales process by serving up materials such as competitive intelligence tailored to address a specific prospect situation. The financial institution immediately saw how SAM’s content search and customization workflow was also a fit for the legal community.
“Northern Trust is constantly looking for new ways to address the evolving needs of the professionals we serve and deepen our relationships with our clients,” said Diane Spradlin, Senior Vice President, Marketing, Northern Trust Personal Financial Services. “Technology is an increasingly vital tool for attorneys to most effectively support their own clients. Using SAVO’s state-of-the-art document generation and business rules engine, SAM, enabled us to very rapidly respond and implement this new service.”
Will & Trust Forms Online is an evolution of the reference binder that Northern Trust has long made available to attorneys in hard-copy and desktop format. Through the flexibility and convenience of the underlying web-based SAM platform, this secure solution delivers enhanced functionality that makes it even easier for estate planners to serve clients more quickly, precisely and accurately. Users can assemble complex documents in just a few clicks:
Find the right form category and specific form with robust search features
Preview and get information about any form including alternative provisions and best practices on form use
Download up-to-date forms in their entirety using the “Fastrack” feature
Tailor a form by selecting provisions and entering custom text
Review prompts for legally-required and suggested text inclusions and exclusions, driven by a robust rules engine
Receive completed, customized Microsoft Word or Adobe Acrobat PDF document via an emailed download link
“We are excited to expand our relationship with Northern Trust. Working closely with Northern Trust Personal Financial Services on Will & Trust Forms Online has shown us the potential for new applications and markets for SAM,” said Drew Larsen, Co-Founder and Managing Director, The SAVO Group. “This partnership has been a great example of the advantages of a hosted solution for rapid deployment so that markets can be served most responsively.”
The contents of Will & Trust Forms Online were written by Northern Trust’s Legal Department, highly regarded for its trust expertise. Attorneys can subscribe at www.northerntrust.com. Using the Account Access drop-down in the upper right hand corner of the page, select Will & Trust Forms.
The SAVO Group (SAVO) helps marketing and sales/relationship management teams work as one to drive business growth, leveraging technology as a key integrator. SAVO’s turnkey hosted marketing and sales effectiveness platform, Sales Asset Manager™ (SAM), automates the access, dynamic generation, delivery and management of customized presentations, proposals, brochures, email and more. SAM has been proven to quickly and directly impact sales success by using resources more efficiently, effectively and collaboratively. The company is privately held and located in Chicago.
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of investment management, asset and fund administration, fiduciary and banking solutions for corporations, institutions and affluent individuals worldwide. Northern Trust, a multibank holding company based in Chicago, has a growing network of 83 offices in 17 U.S. states and has international offices in six countries. As of December 31, 2004, Northern Trust Corporation had assets under administration of $2.6 trillion, and assets under investment management of $572 billion. Northern Trust, founded in 1889, has earned distinction as an industry leader in combining high-touch service and expertise with innovative products and technology. For more information, visit http://www.northerntrust.com.