As we close out on a busy, festive week, we wanted to share what we’ve seen in the news over the past few days.
Worldwide CRM Applications Market Forecast to Reach $18.2 Billion in 2011, Up 11% from 2010. It’s that time of year! IDC has released its latest results from the Worldwide Semiannual Customer Relationship Management (CRM) Applications Tracker. It’s worth noting that marketing, sales and customer service categories all had double-digit growth.
This is a clear demonstration that organizations are taking notice of the importance of having effective sales, marketing and CRM solutions in place. But it’s more than just having a solution – organizations need a well-planned strategy to deliver significant ROI.
Everything’s coming up social!
CMSwire highlighted four trends for 2012 as it relates to the social enterprise:
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Simplicity - The best social business computing solutions in 2012 will be those that do simple right. “Therefore, no truckload of consultants arriving for months-long architecting-API-knitting expeditions and no fun-shiny dumb interfaces hiding incomplete feature sets.”
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Enterprise scale - Social business computing in 2012 will be all about “getting it right in the enterprise.” (social-hcm, social-market automation, social-crm, etc.)
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Mobile Cloud - Enterprise social computing has to be fully integrated with mobile and cloud technologies to meet the expectation of being accessible anywhere at any time.
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Big Data – There will be significant improvements in the data intelligence of social systems within organizations in the next twelve months.
What are your strategies for 2012? How will you create a more social, collaborative team of individuals within your organization? We want your feedback – is this going to be the year of social for your company?
We wish you all joyous holidays and a very happy new year! See you for the next SAVO Sales Enablement Week in Review post, which will appear on Friday, January 6.