Bank Technology News
March 1, 2005
by Matthew de Paula

"Privacy Versus Profits: For Consumers, Not Sharing Is Caring" discusses the conflicting goals banks face today: protecting privacy and leveraging customer information for marketing purposes. SAVO customer LaSalle Bank discusses the way that SAM helps the organization toe this line:

Excerpts:
“LaSalle Bank is also cautious when using customer data in marketing efforts….The $105 billion bank is able to maintain intimate relationships with customers without being invasive by fine-tuning interaction and tracking and logging client activity using software from The SAVO Group. [SAM] provides templates for sales reps to create customized e-mails and other media to send prospects and clients. The key is that prospects and customers already have a rapport with in-house staff. So when they get approached with an offer, they’re expecting it, [Assistant Vice President Jack] Thurston says.”

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