Information Week
July 25, 2005
by Rebecca Wettemann

Excerpts:


“Focusing on quick areas where multiple groups will see clear benefits is helpful….For example, one company deploying the SAVO Group’s Sales Asset Manager solution focused on a few key product areas where sales was frustrated by lack of support from marketing—and marketing was exasperated because sales wasn’t using the resources it had provided. Devoting effort to making one product set complete—and driving the feedback to marketing so it could see exactly why sales wasn’t using the materials—enabled the company to promote the benefits of collaboration across the broader product portfolio.”

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