The SAVO Group Announces March Release of Sales Asset Manager (SAM) 5.0®
New version improves SAM's® usability and content management
Press Release
February 6, 2006
Chicago, IL – The SAVO Group, the leading industry provider of Enterprise Sales Enablement solutions, today announced the upcoming release of Sales Asset Manager 5.0® – an enhanced version of the company’s award-winning, on-demand SAM® platform that delivers quantifiable value to sales and marketing professionals. SAVO assists companies in aligning their messaging, people, processes, and content to maximize the impact of their value proposition, and drive the adoption of their corporate messages and sales assets.
The company’s combination of deep domain expertise, client-proven best practices and SAM® technology has uniquely positioned SAVO to assist clients in four critical areas:
Help marketing teams develop messaging and create sales content salespeople will actually use;
Help sales teams identify the best sales assets for a given sales situation;
Help sales personnel rapidly customize sales assets while adhering to corporate standards for quality, consistency and legal compliance; and
Provide corporations deep visibility into exactly what sales assets are being utilized and by whom.
These core competencies align directly with a vital, emerging business imperative for all sales and marketing organizations – Enterprise Sales Enablement.
The revamped SAM 5.0® will be generally available March 10, 2006. Existing users will receive comprehensive release notes and enhancement information beginning at the end of January.
Feature development for this release focused on enhancing the front-line users experience in two key areas: usability and content management. The following is a summary of the major enhancements built-in to SAM 5.0®.
MySAM – allows users to designate their favorite sales assets and easily repurpose existing sales assets for new selling situations.
Content Review – allows users to sort and prioritize sales assets by status; assign certain sales assets for review, editing and content approval; and, automate notification of content status and assignment changes.
Asset Content Automation – allows users to automatically update their existing sales assets with external data, and to schedule automatic content refresh date.
Asset-Reserved Tokens – empowers the sales asset editor through automatic updating capabilities to streamline the editing process.
Dynamic PDF Documents – allows users to customize and dynamically generate PDF documents using professional tools such as Quark, Adobe Illustrator, In Design, etc.; and, to personalize professionally-designed content and other print-ready collateral without redesigning the documents.
“With SAM 5.0®, SAVO clients will benefit from dramatically improved usability, sales asset control and effectiveness, content management and overall increased productivity,” said Drew Larsen, SAVO co-founder and Managing Director. “As this and future releases will demonstrate, we are committed to delivering quantifiable value and differentiation to the front-line user.”
About The SAVO Group
The SAVO Group is the industry’s leading provider of Enterprise Sales Enablement solutions. SAVO specializes in maximizing the sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. Through a combination of proven sales and marketing best practices embedded in an award-winning on-demand application (Sales Asset Manager®), SAVO addresses ALL aspects of the Enterprise Sales Enablement challenge – spanning people, process, content, and technology. These solutions have been developed and refined through long-standing relationships with companies such as Morgan Stanley, AmerisourceBergen, Citigroup, ADP, and FedEx/Kinkos. The combination of real-world client experience, an innovative consulting approach, and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.