CXO Report 
March 15, 2005

Excerpts:

“SAVO’s John Aiello speaks with this publication focused on aligning technology with business strategy and transforming IT from an expense to a value driver about the returns that can be gained from a marketing/sales effectiveness solution:

‘We have a philosophy at The SAVO Group that the magic happens when a salesperson is face-to-face with a customer. If only 26 percent of their day is spent in face-to-face selling situations then you can argue that they are not really doing what they are best at….MSE tools like The SAVO Group’s SAM actually involve…the interaction between the customer and the salespeople—and are really about helping those on the frontline. We have found that our clients who have SAM have experienced tremendous results in terms of productivity and incremental revenue.’”