Competition is continuously heating up in today’s rapidly changing marketplace. In many industries, product portfolios are expanding and sales cycles are becoming more complex as organizations battle to expand their market share. On top of that, buyers are able to…
The SAVO Sales Enablement Blog
Has your organization thought about building a go-to-sale strategy? Don’t confuse this with go-to-market or sales methodology. They’re different and here’s why.
Fresh, relevant, and compelling content is critical to keeping your buyers educated and your customers engaged. It’s also important to create content that your sales reps need, and will actually use, so that they can add value during client meetings.…
Suppliers face an ongoing choice regarding their channel strategy – whether to sell through direct sellers, a network of indirect channels, or a combination of the two. Ultimately, they have to decide which method will allow them to maximize sales…
How improving content distribution, increasing adoption, and delivering a higher ROI on content-spend helps drive sales results.
A recent SiriusDecisions study found that enterprise organizations spend 2X more than they think they do on content and the majority of it is wasted.
Turning Sales and Marketing into a cohesive unit isn’t an easy feat. Here are 4 fundamentals help set your organization up for success.
Juniper Networks CMO, Mike Marcellin, shares how sales enablement helped support Juniper’s expansion into new markets and broadening product portfolio.
Giving sales reps more time to sell correlates to overall sales success, so it’s important to arm reps with tools that enable sales efficiency.
The countdown for Dreamforce is on, and it’s time to prioritize the people and places you’d like to visit. Here’s one venue you won’t want to miss!