Phil Nieman

I’m going to kick off my “Metrics that Matter” by shedding some light on conversion rates. Conversion Rates: Rarely Understood, Often Misused Despite being one of the most cited metrics by sales and marketing organizations, conversion rates are rarely understood,…


This is a guest post from Amar Sheth of Sales for Life|It’s exciting to be at the cusp of something revolutionary. It’s also very nervous because none of us can fully predict what social selling will be in the next 10 years. There are technologies that haven’t yet been invented that could literally change the world of sales. Who knew Twitter would be such a gold mine even 7 years ago?

Anita Nielsen

Previously, I introduced the concept of Customer Advocate Sales Professionals (CASPs) — an individual that adopts his customer’s pain as his own and does everything he can to help them realize business results. I’d like to further explore the benefits of hiring CASPs and some of the characteristics to help you identify them during your recruitment process.