Sellers need content tailored for each conversation. For marketers to provide relevant resources, they need to know what materials drive sales results.
The SAVO Sales Enablement Blog
The obstacles preventing marketers from getting their message heard and content consumed online, and tips to rise above the noise.
Salespeople are under increased pressure to perform. 4 ways Digital Content Management helps salespeople meet these demands better than traditional ECM.
Has your organization thought about building a go-to-sale strategy? Don’t confuse this with go-to-market or sales methodology. They’re different and here’s why.
Fresh, relevant, and compelling content is critical to keeping your buyers educated and customers engaged. Here are 5 tips to develop content that works.
Treat your channel partners as valuable members of your sales team and they’ll be more likely to prioritize your products & contribute to your bottom line.
How improving content distribution, increasing adoption, and delivering a higher ROI on content-spend helps drive sales results.
A recent SiriusDecisions study found that enterprise organizations spend 2X more than they think they do on content and the majority of it is wasted.
Turning Sales and Marketing into a cohesive unit isn’t an easy feat. Here are 4 fundamentals help set your organization up for success.
Juniper Networks CMO, Mike Marcellin, shares how sales enablement helped support Juniper’s expansion into new markets and broadening product portfolio.