Acquisition of StoryQuest, Inc., 30 Percent Increase in New Customer Engagements and Several Recent Product Launches to Credit for Sales Enablement Leader’s Success
CHICAGO – January 28, 2014 – SAVO Group, the market leader in sales enablement, today announced strong growth and momentum entering 2014, generated by multiple new product launches, industry accolades, key partnerships and the recent acquisition of StoryQuest, Inc., a provider of digital postcard technology. This addition to SAVO’s sales enablement portfolio incorporates industry thought leadership and corporate content within a recorded digital message that transforms customer communications into personalized conversations, content marketing collateral, and lead generation solutions that arm sales reps with the right tools to align with prospects and customers at each stage of the buying cycle.
“We are excited to incorporate StoryQuest’s technology into SAVO’s existing solution suite. The combination of the company’s strong video storytelling capabilities with SAVO’s sales enablement pedigree will come together to add a personal and creative touch to prospect and customer conversations,” said Mark O’Connell, president and CEO of SAVO. “As buyers become increasingly more informed about both companies and their competitors, being able to help reps sell smarter and differentiate with this type of unique offering is what will separate the winners from the losers in the year ahead.”
In addition to its acquisition of StoryQuest in 2013, SAVO achieved a number of company milestones, including:
- Industry Accolades – The Best in Biz Awards, Deloitte Fast 500™, Mobile Star Enterprise Awards, Tabby Awards and Top Sales World Awards all recognized SAVO for the strides it has made to expand its offerings and create a smarter selling system that fills the gap between marketing and sales.
- Mobile Advancement – SAVO made its new application, CRM Opportunity Pro, available on the Salesforce1 AppExchange to transform the realm of CRM possibilities and deliver a unique sales enablement platform that helps customers stand out from the competition and sell smarter by leveraging the data available to them via their CRM and marketing automation systems.
- Three Strategic Partnerships – SAVO signed an exclusive partnership with Strategic Proposals L.L.C. to transform the existing proposal market and help organizations develop more effective and compelling proposals. A second exclusive partnership with Corporate Visions, Inc. is allowing mutual customers to access crucial sales assets – such as campaign content, training, whiteboards and sales collateral – on-the-go. The company also formally aligned with Richardson, a global sales training and performance improvement company, to provide shared solutions that help sales reps increase their productivity and win more business.
- Substantial Customer Growth – SAVO realized a 30 percent increase in new client engagements, due in large part to its release of several new products and updates to existing applications.
To continue driving success into the New Year, SAVO will host its eighth Sales Enablement Summit from April 15-17, 2014, in Chicago. This event will bring together an elite group of analysts, customers, industry thought leaders and visionaries to share their insights on leading strategies and tactics that attendees can implement across their organizations to create a more effective, productive and aligned ecosystem. Daniel Pink, author of the New York Times business bestseller, “To Sell is Human,” will keynote the conference.
To register for the SAVO Sales Enablement Summit 2014, visit: http://bit.ly/1m5IFRo.
“Much of our success can be credited to our development of a new, smarter approach to selling that helps organizations combine their sales process, messaging and situational content into a simple, effective solution that aligns with their customers’ buying process and supports reps on an individual level,” continued O’Connell. “As we move into 2014, we aim to continue building an even more expansive product portfolio that will help our customers jumpstart their path to smarter selling and optimize sales productivity within their organizations to win more business.”
Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com or follow us on Facebook, LinkedIn or Twitter.
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