SAVO Reveals Lineup for Sales Enablement Summit 2014

Eighth Annual Conference to Share Proven Strategies That Inspire Marketing and Sales

to Create “Sales First” Organizations

CHICAGO – March 12, 2014 – SAVO Group, the market leader in sales enablement, is proud to announce its eighth annual Sales Enablement Summit, which will be held from April 15-17, 2014, at the Hyatt Regency in Chicago. The conference will bring together an elite group of analysts, customers and industry visionaries to provide specific strategies and best practices on how to be a “Sales First” organization and create a more effective, engaging and efficient ecosystem that drives optimal sales productivity.

“Each year, we provide our peers with a premier industry event that features unique strategy sessions, speakers discussing proven processes and solutions, as well as new insights for improving productivity and effectiveness,” said Mark O’Connell, president and CEO of SAVO. “This year, we are again offering a first-class speaking roster from the industry’s most well-respected sales and marketing thought leaders to help our clients and attendees learn how to be Sales First companies that are able to consistently create and replicate sales success.”

SAVO Academy, an optional one-day training session for existing SAVO customers, will be held immediately preceding the conference. Summit formally kicks off on April 16 with sessions featuring CEB, Citrix, Miller Heiman, Richardson, SiriusDecisions, SunGard and Welch Allyn. Daniel Pink, author of the New York Times business bestseller, “To Sell Is Human,” will keynote the conference on Thursday morning. Additional breakout sessions featuring success stories from Autodesk, Corporate Visions, Inc., HUB International, Iron Mountain, Phillips, Rockwell Automation, Strategic Proposals, Stryker and others, will follow three specific tracks:

  1. 1.       Driving Sales Productivity – Sessions will address how to reinforce the sales process, increase lead conversion rates, improve sales rep efficiency and boost channel contribution.
  2. 2.       Mobilizing the Salesforce – Conversations will focus on accelerating new-hire ramping, properly enabling reps as it pertains to new products and strategies, increasing CRM adoption and improving virtual sales engagement.
  3. 3.       Inspiring Customers to Buy – Presentations will share insight on improving face-to-face sales engagement, building powerful proposals, gaining a head start with RFP responses and creating customer presentations that leave a lasting impression.

“As companies incorporate new sales methodologies and technology solutions into their marketing and sales infrastructures, they need to ensure that these tools enable their reps to be more productive. With the multitude of offerings available today, reps can easily become overwhelmed and revert to old ‘tried-and-true’ processes and methodologies that simply don’t work,” said Edge Coble, research analyst, sales enablement strategies, SiriusDecisions. “To truly enable marketing and sales teams, modern companies must equip reps with applications that help them be successful, content that lends itself to relevant and effective customer conversations, and context for these conversations so they can speak intelligently to customers’ unique needs at the right stage in the buyer’s journey.”

To register for the 2014 SAVO Sales Enablement Summit, visit To follow the event on Twitter, look for the hashtag #SAVO2014.


About SAVO

Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on FacebookLinkedIn or Twitter.




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