swhitepaperHigher sales goals are a fact of life in business, as growth is expected—if not demanded—by investors. But, as companies raise the revenue bar, sales and marketing leaders need to ask themselves, “What is going to be different to allow our teams to hit these higher targets?”

The 2013 Lead Management Optimization study, highlights what marketing’s role could/should be in helping sales achieve their revenue goals. Read the full report here.

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