SAVO in the News: Lack Of Sales Process, Alignment Hindering ROI, New SAVO Group Research Finds
DemandGenReport posted an article painting a great picture of issues inherent in organizations that are misaligned in sales and marketing, based on poll results from our last Mission: Possible webinar. The article included a great quote on social collaboration from Dan Schleifer, “The way that these tools tend to be rolled out is very often from the CIO’s office, as well as the IT department, and rolled out to the whole company,” he said. “But they haven’t been deployed in a thoughtful and meaningful way by the sales organization. Sales needs to understand organization-wide expectations to know exactly what benefits will be derived from it.”