SAVO - Justification

Technology Implementation Justification

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For the sales organization, SAVO impacts the five metrics that really matter:

Increase opportunities in pipeline

Time saved creating customer-facing materials can be reinvested in prospecting and territory development.
More compelling messaging and assets improve prospecting conversion rates.

Increase average deal size

Proactively "pushing" the best assets for each selling situation enables solution selling, increasing average deal size.
Embedded rules engine helps institutionalize up-selling and cross-selling.

Increased win rate

Arming salespeople with the best assets, insights and market intelligence enables them to deliver a more targeted value proposition during every customer interaction, dramatically improving win rate.

Decreased sales cycle length

Enabling accelerated development of solution proposals, better preparation prior to each sales interaction, and use of highly targeted and personalized customer deliverables, SAVO compresses every stage of the buying process.

Increased number of "active" (or fully ramped) salespeople

SAVO accelerates the "on-boarding" process of new hires by driving "just-in-time" training, and recommending the best assets for both customer-facing deliverables and internally-facing coaching documents.

Marketing gets their own measurable results:

Expense reduction

On demand asset generation decreases collateral print, inventory and distribution costs.
Content development expense associated with unused marketing collateral is eliminated.

Resource optimization

Content reuse, analytic visibility and automated notifications save administrative time.
Higher-cost expertise can be focused on higher-value marketing activities.

Increased lead conversion rates

More compelling, customer-centric messages and assets improve lead conversion rates.
Analytic visibility into asset usage facilitates ongoing improvement of messaging, alignment and assets.
Time saved from content maintenance can be reinvested in better messaging, alignment and assets.

Maximized brand equity

Brand impact increased through clear, consistent messaging and compelling, customer-centric sales assets.
Deep visibility into how the content is being leveraged with customers enables continuous, analytic-driven assessment and improvement.