Marketing and other content creators need insight into what is working in the field. This insight gives guidance on how to align assets better to sales situations, uncovers custom but effective content, and provides a flow of market information back to marketing from sales conversations. Unfortunately, in many organizations:

• Marketers and SMEs only have anecdotal information on the assets that salespeople use.
• Some of the best content may be produced by salespeople and SMEs, but this content may be restricted to a small team and not get shared with others.
• Field-created content may not be brand-compliant and would not pass marketing’s quality checks.
• Marketing does not get market intelligence—including the effectiveness of messaging and competitive intelligence—from sales conversations because there is no systematic way for salespeople to share information with others.

Marketers and SMEs need to harvest content, insight, and feedback from the community of users. SAVO’s SmartLists provide ranked information on the highest rated and most popular content, so marketers can discover what field-generated documents work the best, collect these materials, and create marketing-approved assets based on this content.

In addition, marketing can use SAVO to proactively solicit specific pieces of information like competitive intelligence, customer success stories, objection handling techniques, or any other needed information.

Finally, SMEs have access to ratings and comments, providing input from sales situations that can help them to continuously improve their materials. Since SAVO automatically creates a "page" on each author, a SME can view the performance of all her content at once, to see what is used, what isn’t, and what feedback the sales team has provided.