According to Nucleus Research, 67% of salespeople are overwhelmed with the amount of information in content repositories. And yet, these systems may hold the best content available. The problem is that it is difficult to differentiate the best content from the rest:

• There is no way to assess the quality of one piece of content over another.
• There may be different versions of the same presentation without a clear indication about why salespeople should use one versus another.
• Content producers have no idea whether salespeople use and like their content. 

Rather than placing the entire burden of quality checks on marketing, everyone needs to be able to rate and comment on content. With rating and commenting, the best content rises to the top, outdated materials get flagged, and information on how to use and improve assets gets shared.

SAVO also enables anyone to contribute feedback on any content, whether documents or posts. Users can rate content with a simple star rating and comment and engage in discussion threads associated with a document or post.

All usage activity regarding when an asset is created, viewed, downloaded, configured, rated, subscribed to and commented on is are tracked by the system. Based on this information, users can select the best content and authors can identify their best assets and improve their other assets. Marketing has the same information, so they can either discontinue or improve underutilized assets, saving time and budget used to keep up with demands for new assets.