Financial services companies with a mature sales enablement program have greater revenue growth percentage. Companies with revenues over $1 billion grow by an average of 13% annually, yet those with mature sales enablement programs grow 50% or more. That’s a 37 point difference! The biggest challenges for the slower growth companies are due to the regulatory environment, the diversity and complexity of the products and solutions, and the Merger & Acquisition growth that is common across the industry.
|Key Growth Initiatives||Measuring Effectiveness||Impact|
||More opportunities to close bigger deals, increased revenue from M&A activity, and a more focused, effective sales force.UNUM