We spent our days and nights reading the entire internet, from .com to .net and everything in between. These are the top sales enablement Stories we read last week.
- Sometimes our exposure to so many advantages via sales and marketing tools can make us forget about the fundamentals of sales. This blog by S. Anthony Iannarino reminds us of some of the base practices of successful sales people.
- A functioning, productive CRM investment is a key part of any sales enablement program. John Cheney works through some of the issues plaguing businesses implementing CRM without seeing any ROI.
- Robert Kavanagh sets a familiar selling method, cold calling, against an emerging one, social selling, in an easily digestible set of pros and cons for each. A good read for both tenured and new sales people.