Don’t Just Generate the Lead, Control the Outcome
In this webinar, Salesforce.com and SAVO team to discuss the dreaded lead hand-off from marketing to sales. Your marketing department generates and nurtures the leads to the pre-buyer’s inflection point, then what?
Join us on Tuesday, January 21st at 1:00pm ET for a complimentary webinar, led by Eric Marcy, Vice President of Demand Generation and Marketing Operations at SAVO Group and Rupen Shah, Sales and Services Cloud Business Development Director at Salesforce.com.
Attendees will learn:
- What tools are available to demand gen teams beyond marketing automation
- The importance of a holistic approach to sales including the importance of the collaboration between marketing automation and CRM for smarter selling
- The combination of tools, strategy and knowledge needed to reach a higher percentage of marketing contribution to forecasted revenue