Law Firm Marketing

Get more cases.
Stop overpaying for clicks.

96% of people looking for legal help start with a search engine. Other agencies show keyword charts and make promises. We'd rather show you what we've done over 27 years.

$746K organic traffic value generated
15x monthly ROI, longest client
13 yr longest active engagement

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Pick a service to get started

Custom websites for Law Firms

Every project is different. We'll assess your needs and give you a straight quote.

  • Hand-coded, no WordPress
  • Sub-2-second load times
  • SEO-ready architecture built in

Add SEO for Law Firms & save 25%

$0/mo management fee when bundled with SEO.

SEO for Law Firms

Pricing based on your location(s) and competition. We'll assess your market and give you a straight answer.

  • Local SEO + Google Business Profile
  • Content + link building
  • AI SEO / GEO optimization

Need a website for Law Firms? Save 25%

$0/mo management fee when bundled with SEO.

Campaign setup

$250 per campaign

Ongoing management

20% of ad spend

  • Conversion tracking built in
  • Monthly performance reports
  • Negative keyword management
  • Landing page optimization
Our Results

Law Firm Marketing Results

13-Year Client Traffic & Criminal Defense

David A.C. Long, Attorney at Law

Solo practitioner in Richmond, Virginia. Zero Google presence when we started in 2013. We built his website, set up local SEO from scratch, and have managed everything since. Thirteen years later he ranks #1 to #3 for virtually every high-value Virginia traffic law keyword. Over 40,000 clients sourced through the organic pipeline we built. 588 reviews at a perfect 5.0-star rating.

"For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results."

David A.C. Long, Richmond, VA
4,523
monthly visitors
$26.9K
monthly traffic value
2,089
keywords ranking
Semrush organic traffic data showing $746K+ total value for David A.C. Long's website
Total organic value: $746K+
CCRS Law personal injury website
Personal Injury

CCRS Law

Mid-2000s website replaced with a modern, conversion-focused site. Went from referral-dependent to online-first. Their website became the #1 source of new client intake. Top 3 rankings for personal injury and car accident terms in their market.

"Michael delivered everything he promised and more." Bill Robinson, Partner
View case study
Chaffe & Chaffe criminal defense website
Criminal Defense / DUI / Traffic

Chaffe & Chaffe

Three practice areas, three specialized websites. Each built to compete as a specialist. All three hit top rankings for their keywords. Three sites, three #1 positions.

"Results have far exceeded expectations." Thomas Chaffe
View case study
Dellino criminal defense site Dellino family law site
Criminal / Family / DUI

Dellino Law

Same multi-site strategy, different firm. Criminal defense, family law, DUI defense. Each with dedicated SEO. The firm now occupies multiple positions across local search, pulling qualified leads from all three areas at once.

View case study
Our Services

Digital Marketing Services for Law Firms

SEO, web design, paid ads, and AI visibility for attorneys. One team, 27 years of experience behind every decision.

SEO for Law Firms

Google Business Profile, legal directory citations, practice area content, and ethical review generation. 42% of local searchers click Map Pack results. We get you into those positions.

Google Maps GBP Management Legal Directories Review Strategy On-Page SEO Technical SEO
Get your law firm SEO strategy
FindLaw by Thomson Reuters homepage, enterprise SEO client
Enterprise SEO

Enterprise SEO for FindLaw

Our founder Michael led enterprise SEO strategy for Thomson Reuters' FindLaw platform, handling site architecture, crawl budget optimization, and programmatic SEO across millions of pages.

1M+
pages optimized
1000s
local markets
#1
legal directory
View case study

Law Firm Web Design

Custom law firm websites on our platform. Practice area pages, attorney bios with E-E-A-T signals, case results, mobile-first design, sub-2-second loads. Every site converts visitors into consultations.

Practice Area Pages Attorney Bios Case Results Mobile-First Schema Markup ADA Compliance
Get a website that converts
CCRS Law personal injury website designed by Savo Group

PPC & Google Ads for Lawyers

Legal keywords run $100 to $200+ per click. Most firms waste 40% on irrelevant searches. We build tight campaigns with practice-area ad groups, aggressive filtering, and landing pages that convert.

Google Ads Local Service Ads Landing Pages Negative Keywords Conversion Tracking
Get a PPC audit
What You Get
Campaign ArchitecturePer practice area
Negative Keywords40% waste cut
Local Service AdsGoogle Screened
Landing PagesBuilt to convert

AI SEO for Law Firms

People ask ChatGPT and Perplexity to recommend lawyers right now. Most firms have zero strategy for it. We optimize your presence so AI platforms cite your firm.

ChatGPT Perplexity AI Overviews GEO Entity Optimization
Get found in AI search
What People Ask AI

ChatGPT

"Who's the best personal injury lawyer in Portland?"

Voice Search

"Find me a criminal defense attorney near me."

AI Overviews

"Best DUI lawyer for first offense in Virginia"

27

Years of SEO & Marketing Experience

Our founder has been in SEO and digital marketing since 1999. We know bar advertising rules by jurisdiction. We've seen every trend come and go. The fundamentals haven't changed.

1

Integrated Marketing Team

SEO, website, ads, AI visibility. All managed by the same team. No coordination overhead between vendors. When something needs fixing, it gets fixed. Nobody points fingers.

50+

Attorney Advertising Compliance

Attorney advertising guidelines vary by jurisdiction and most agencies have no clue they exist. Your marketing performs and complies. We've been navigating these rules for nearly three decades.

Law Firm Marketing FAQs

Ready to Grow Your Law Firm Business?

Hand-coded websites, real SEO, and a team that picks up the phone. Based near Vancouver, WA. Serving businesses nationwide.

Custom Websites for Law Firm That Convert

Hand-coded from scratch. No WordPress, no templates. Every site comes with the SAVO Dashboard for real-time analytics and lead tracking.

Custom websites for Law Firm

Every project is scoped to your needs. We'll assess what you need and give you a straight quote.

Bundle with SEO for Law Firm & save 25%

Add SEO and we waive the hosting & management fee entirely. You only pay the SEO retainer.

Book a Call

Prefer to just talk? (360) 838-6304 ยท Book a call ยท Mon-Fri, 9am-6pm PST

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