The $1M case is on page one.
You should be too.

It depends on your market size, number of practice areas, and how aggressive the competition is. A solo PI attorney in a mid-size city is a different campaign than a multi-partner firm going after a major metro. We quote based on your specific situation. Reach out for a custom quote.

The math tends to work well for PI firms. According to Clio's Legal Trends Report, the average personal injury case value ranges from $50,000 to well over $500,000 depending on severity. One signed case from organic search can cover an entire year of marketing investment.

Google Ads can generate leads within days of launch. Organic SEO takes longer. Most personal injury firms see meaningful ranking movement in 3 to 6 months, with strong, consistent lead flow building from there. That's why we recommend running both simultaneously: PPC fills your intake pipeline now while SEO builds the long-term asset that gets cheaper every month.

CCRS Law saw top 3 rankings for personal injury and car accident terms in their market. Their website became the #1 source of new client intake, replacing the referral-dependent model they had been running on for years.

For our marketing to perform the way it should, we need your website on our platform. That gives us full control over technical SEO, page speed, conversion tracking, schema markup, and everything else that makes the rest of the stack work. We rebuilt CCRS Law's entire site in 3 weeks and it immediately started outperforming their mid-2000s website in every metric.

If you like your current design, we can recreate it. But most firms end up wanting a modern, conversion-focused website once they see the difference.

Competition and economics. Personal injury is the most expensive keyword category in legal advertising. CPCs for PI terms regularly run $100 to $500+. But a single signed case can be worth $100,000 to over $1 million. That math means every firm with budget is fighting for the same keywords. You need an agency that understands how to compete at that level without wasting your budget.

We've been doing this for 27 years. We know how to build campaigns that compete in expensive markets.

Yes. Many PI firms also handle workers' compensation, medical malpractice, wrongful death, or product liability. Each practice area gets its own dedicated pages, its own keyword strategy, and its own content. We've built multi-practice campaigns for several law firms. David A.C. Long covers traffic law and criminal defense. CCRS Law handles personal injury across 9 practice area categories.

Extremely. According to Martindale-Hubbell, peer and client reviews are one of the top factors potential clients use when choosing a lawyer. When someone is deciding who to trust with a six-figure case, they read reviews carefully.

A firm with 100+ reviews at 4.9 stars gets the call over a firm with 8 reviews at 5 stars. We set up review generation systems that consistently build your rating after every resolved case.