A Complete Digital Foundation for a Growing Drywall Contractor
The Challenge
AvilaCo Drywall is a family-owned drywall company based in Battle Ground, WA, serving Vancouver, Clark County, and communities throughout Southwest Washington. They had a basic website that didn't reflect the quality of their work or the range of services they offer. It wasn't generating leads, wasn't ranking for any meaningful search terms, and didn't give potential customers a reason to call them over the competition.
The drywall trade in Clark County is competitive. Homeowners searching for drywall installation, repair, or texturing have plenty of options. AvilaCo needed a website that would establish them as the clear professional choice and a local SEO strategy that would put them in front of people actively searching for drywall services in their area.
They also offered specialty services like decorative plaster, Fresco Harmony finishes, and popcorn ceiling removal that most competitors don't. None of that was visible online. There was a real opportunity to own those search terms if we built the right pages.
What We Built
We designed and developed a complete custom website from scratch on a modern tech stack, built for speed, SEO, and conversions.
Custom Website Design
We built a clean, professional site using Astro and Tailwind CSS, deployed on Cloudflare Pages for near-instant load times. The website design is mobile-first with a lead capture form above the fold, click-to-call functionality, and a layout that guides visitors toward requesting a quote.
The design reflects the quality of their craftsmanship: clean, precise, and professional. No template themes. Every page was built from scratch to match their brand and convert visitors into calls.
9 Dedicated Service Pages
Instead of cramming everything onto one generic "services" page, we built individual pages for each service AvilaCo offers. Each page is optimized for the specific search terms customers use when looking for that service.
11 Service Area Pages
We created dedicated local SEO landing pages for every city and community AvilaCo serves. Each page targets location-specific search terms like "drywall contractor in Camas WA" or "drywall repair Battle Ground WA" with unique, locally relevant content.
Blog Content & SEO
We wrote blog posts targeting informational search queries that homeowners ask before hiring a drywall contractor. Content like "signs your drywall needs repair", "what to know before your drywall installation", and "venetian plaster vs lime wash vs Fresco Harmony" builds topical authority and captures traffic from people early in the decision process. These posts link naturally to the relevant service pages, creating internal linking pathways that strengthen the entire site's SEO.
The Technical Edge
Built with Astro
Static-first framework that ships zero JavaScript by default. Pages load in under a second on any connection.
Cloudflare Pages
Global edge deployment means the site loads fast for every visitor regardless of location. No server to manage or pay for.
Perfect Core Web Vitals
Optimized images, minimal CSS, no render-blocking scripts. Google rewards fast sites with better rankings.
Schema Markup
Structured data on every page helps Google understand the business, services, and service areas for richer search results.
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