From Outdated Website to #1 Source of New Clients
The Challenge
Caron, Colven, Robison & Shafton P.S. (CCRS Law) is a personal injury firm in Vancouver, WA with a solid reputation locally, but their digital presence was holding them back. The website was outdated, not mobile-friendly, and didn't inspire confidence in potential clients. They were invisible in local search results while competitors with modern websites were capturing the leads that should have been theirs.
The firm's existing site looked like it was built in the mid-2000s and never touched again. Page load times were slow. The navigation was confusing. Practice area information was thin and generic. For a personal injury firm, that's a serious problem. When someone's been in a car accident and they're looking for a lawyer, they're comparing three or four firms in a matter of minutes. If your site doesn't immediately look professional and trustworthy, they're moving on.
Their Google Business Profile wasn't optimized either. They had a handful of reviews, inconsistent NAP data across directories, and no real local SEO work happening. Meanwhile, competing firms in their market were investing heavily in their online presence and pulling ahead.
Our Solution
A complete digital overhaul: new brand identity, new website, and a hyper-local SEO strategy targeting high-intent personal injury keywords.
Brand Identity Refresh
We updated the firm's visual identity to project the professionalism and trustworthiness that personal injury clients need to see. When someone's been in an accident, they need to trust their lawyer immediately. The old branding felt generic and dated, so we developed a cleaner, more authoritative look that carried through the logo, color palette, and typography.
That brand refresh set the foundation for everything else. It gave the new website a cohesive, professional feel from the first pixel.
Mobile-Friendly Website in 3 Weeks
Our web design focused on what personal injury clients actually need when they land on a law firm's site. We developed and launched a new mobile-friendly website within just 3 weeks, with dedicated practice area pages for car accidents, truck accidents, motorcycle accidents, pedestrian accidents, work accidents, wrongful death, personal injury, slip and fall, and product liability. Each page explains what the firm handles, what to expect, and how to get started. No legal jargon walls. Just clear, helpful information.
The contact forms are simple and strategically placed. Click-to-call buttons show up everywhere on mobile. We also added a case results section and attorney bios with real photos, because people want to know who they're hiring before they pick up the phone.
Hyper-Local SEO
We ran a comprehensive local SEO campaign targeting high-intent keywords for their practice areas and service locations. That meant optimizing their Google Business Profile from the ground up, building consistent citations across legal directories, and creating location-specific content that Google could actually rank.
We focused on the searches that matter most: "personal injury lawyer near me," "car accident attorney," and variations tied to the specific cities they serve. These aren't vanity keywords. They're the searches real people make when they need legal help right now.
The Results
The new website became the firm's #1 source of new clients, replacing referrals as the primary intake channel.
Within a few months, achieved 1st page rankings for car accidents, truck accidents, motorcycle accidents, pedestrian accidents, work accidents, wrongful death, personal injury, slip and fall, and product liability.
Consistent flow of high-value case inquiries from people actively searching for legal help, with noticeably better lead quality than what the old site produced.
The biggest shift wasn't just the numbers. It was the type of leads coming in. With better content, clearer positioning, and strong local rankings, the firm started hearing from people who already understood what CCRS handles and were ready to move forward. Less tire-kicking, more signed retainers. That's what happens when your website does its job before the phone ever rings.
"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs."
— Bill Robinson, Partner at CCRS Law
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