DUI & Criminal Defense Website and SEO for Seattle Law Firm
The Challenge
Dellino Law Group in Seattle, WA focuses on DUI and criminal defense. They needed a modern, mobile-friendly website that would establish their authority in these competitive practice areas, along with SEO that would actually generate leads from people searching for legal help in the Seattle area.
The problem is straightforward: someone searching for a "DUI attorney Seattle" has very specific needs and intent. Google knows that. When a website isn't optimized for those searches, the firm loses out to competitors who have invested in their online presence. Dellino's existing site wasn't working hard enough to capture the demand that was already there.
Dellino needed a complete digital overhaul: a mobile-friendly website, DUI and criminal defense SEO, local business listing optimization, and a legal content strategy that would position them as the go-to firm in Seattle for these practice areas.
Our Solution
We built a mobile-friendly WordPress website and implemented a comprehensive digital marketing strategy covering DUI and criminal defense SEO, local business listing optimization, and legal content creation and marketing.
Mobile-Friendly WordPress Website
We built a new mobile-friendly WordPress website designed specifically for DUI and criminal defense clients in Seattle. The design emphasizes urgency, since people facing charges need help fast. The DUI content is direct and informational, answering the exact questions someone has the morning after an arrest. The criminal defense pages are structured to address specific charge types and what clients should expect.
Rankings improved as soon as the new SEO-optimized website was relaunched. A well-structured site with the right content signals tells Google exactly what the firm does and who it serves.
DUI & Criminal Defense SEO
We built a focused keyword strategy targeting DUI and criminal defense terms specific to the Seattle market. This included DUI/DWI charges, license suspension, felony defense, assault charges, drug offenses, and related terms that potential clients actually search for when they need legal help.
Every piece of content we created builds authority in one focused direction. Combined with legal content creation and marketing, the site steadily gained topical authority in the DUI and criminal defense space.
Local Business Listing Optimization
Our local SEO approach included comprehensive local business listing optimization. We optimized their Google Business Profile, built consistent local citations, managed reviews, and created location-specific content targeting the Seattle area and surrounding communities.
The result is that when someone searches "DUI lawyer Seattle" or "criminal defense attorney" in the area, Dellino Law Group shows up. Consistent NAP data across directories, combined with strong on-site SEO, creates the kind of local authority that Google rewards with higher rankings.
Practice Area Websites
The Results
Rankings improved as soon as the new SEO-optimized website was relaunched, with the site competing head-to-head with established DUI and criminal defense firms in Seattle.
Strong local search presence in the Seattle market for DUI and criminal defense terms, with optimized business listings driving visibility in both organic search and Google Maps.
Qualified leads from clients specifically seeking DUI and criminal defense help in Seattle, resulting in higher intake conversion rates because people arrive already informed about the firm's expertise.
The combination of a mobile-friendly website, focused DUI and criminal defense SEO, local business listing optimization, and legal content marketing gave Dellino Law Group a complete digital presence in the Seattle market. The firm now generates a steady stream of qualified leads from people actively searching for legal help, and the quality of those leads is significantly better than what the old site produced.
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