Premium Digital Presence for a High-End ADU Contractor
The Challenge
Shelter Solutions builds high-end accessory dwelling units, the kind of projects that regularly run into six figures. Their work is excellent, but their website was telling a different story. It was an outdated, template-based site that loaded slowly and looked like it was put together in an afternoon. For a company selling $100k+ projects, that's a real problem.
When homeowners are considering an ADU, they're doing serious research. They're comparing builders, looking at portfolios, reading reviews, and trying to figure out who they can trust with a major construction project on their property. If the website doesn't instill confidence, those prospects move on to the next builder in the search results.
Shelter Solutions was losing bids to competitors who did inferior work but had better marketing. They also weren't showing up in local search results for ADU-related queries, which meant they were missing out on the homeowners who were actively looking for exactly what they build. They needed both a better website and a way to get found.
Our Solution
We built a custom website that showcases Shelter Solutions' craftsmanship, combined with a search strategy to put it in front of the right homeowners at the right time.
Portfolio-Focused Website
I built a custom WordPress site designed around project galleries and detailed process documentation. Each completed ADU gets its own showcase with professional photography, project specs, and timeline details. When you're selling $100k+ projects, the website needs to look like the work it represents.
The site architecture walks potential clients through the entire ADU building process, from permitting to completion. We included sections on ADU types, floor plans, and FAQs that address the real questions homeowners have. The goal was to make someone feel informed and confident enough to pick up the phone, not to overwhelm them with marketing jargon.
Trust-Building Design
Every design decision was about building trust. Conversion-focused CTAs, professional photography, clear information about their licensing and insurance, and a transparent breakdown of how their process works. Potential clients can see exactly what they're getting before they even make contact.
We also prominently featured customer testimonials and reviews throughout the site. For high-ticket services like ADU construction, social proof isn't optional. Homeowners want to know that other people have gone through this process with Shelter Solutions and been happy with the result.
Hyper-Local SEO
Our local SEO strategy targeted the specific "ADU builder" and "accessory dwelling unit" searches happening in Shelter Solutions' service area. We optimized their Google Business Profile, built out location-specific content pages, and created a review generation process to build credibility.
We also ran a targeted PPC campaign to capture high-intent searches while the organic rankings were building. Given the high project values in ADU construction, even a small number of qualified leads per month from paid search made the ad spend worthwhile.
The Results
The combination of a professional website and strong local search visibility completely changed the trajectory of the business. Shelter Solutions went from chasing leads to having leads come to them. The quality of inquiries improved too, because prospects were arriving already familiar with their work, their process, and their pricing range.
Consistent top-3 positions in organic search and Google Maps for "ADU builder" keywords in their service area, capturing homeowners at the exact moment they're researching their project.
Steady stream of qualified project inquiries from homeowners who are ready to build and have realistic expectations about scope and budget.
The business has grown significantly and can now be more selective with the projects they take on. They're no longer competing on price against lower-quality builders.