A strong partner enablement strategy supported by a flexible technology platform can help to optimize indirect sales productivity, expand partner contributions, help build partner relationships and preference and most of all hopefully, keep your best partners from “changing the channel” to another vendor.

Earlier this week, I introduced a concept called “onboarding gnats” (you can find that blog here: “Stop Gnats from Invading Your Onboarding Process”). In it, I described how unanswered questions can overwhelm and create significant anxiety for your new sales hires. After…