As Halloween approaches, we’ve shared marketing and sales relics that have been laid to rest. If you’re still using these outdated resources, you’re losing productivity. Want to increase sales productivity and learn what it means to be a sales first company?
The SAVO Sales Enablement Blog
Challenger selling, a CEB methodology born of extensive sales rep research across geographies and industries, is a multi-dimensional approach. It encourages a broader perspective from reps who are now faced with customers who spend more than half of the buying journey alone. So what’s it all about?
We just finished Dreamforce, a spectacle like no other. With its mere size and scope, I can’t possibly qualify it as a tradeshow. As in year’s past, Salesforce introduced several new solutions including a new analytics application they dubbed Wave,…
There are many reasons we’re anticipating the start of Dreamforce in just a few days – in particular that it provides an inspiring, innovative environment to learn about getting the most from your Salesforce investment. This year, the dialogue about…
Here’s a sneak peek of what you can expect from SAVO experts, customers and partners at Dreamforce 2014.
In his recent edition of AppMavericks, David Liu addressed a problem that nearly every company he works with wants him to build a Salesforce app to solve – real-time coaching.
A successful buyer journey initiative is a thoughtful and relatively complex process. Done correctly, your organization will reap great value and rewards. Anita Nielsen polled attendees at INBOUND14 to find out their point of view. In this post, she discusses their responses and gives viewers advice on best practices for documenting this process.
Each activity – process, competencies and technology –are critical to impacting sales productivity. Sales people need the right language, messaging and content all at the right time to help customers understand the full extent of their business issues.
Crain’s published their Tech 50, a list of Chicago’s top tech talent. The list reflects Chicago’s growing tech community – one that inspires and encourages SAVO and many other successful regional tech companies to continue to be innovative, unique and influential.
Customers, both internal and external, not only want, but NEED, to become part of the marketing message. While a few marketers have cracked the code, many are scratching their heads about how to bring their message to life and make that meaningful connection.