Your blog, videos, and other resources are just sitting on your website, being viewed by lots of prospects but giving you nothing in return… Or are they?
The SAVO Sales Enablement Blog
With the right analytics, sales teams can identify documents frequently used in sales meetings – and work with marketing to make this content more visible.
Sellers say marketing’s content isn’t aligned, and marketers say requests from sales are too specific. Yet both groups have the same goal: more business.
Why are more and more companies jumping on the sales enablement bandwagon? Is it just another business buzzword, or is there something more to it?
Sit down with your team to develop a formal sales enablement strategy. It will make a big difference in the program’s effectiveness.
Thinking through your sales enablement journey is critical to your success. That includes steps to take post launch. Re-assessing the value of your program and course correcting to ensure you’re meeting measurable goals and objectives is as important as properly preparing for launch. Are you on the right path?
Accessing B2B buyers is more competitive than ever. The modern buyer is educated, mobile, and socially connected. Not to mention, the average person is exposed to thousands of marketing pieces each day, so you have to be pretty outstanding to…
If reps feel unloved and unwelcome from the start, they will flounder. A floundering sales rep is quickly followed by poor sales and a quick exit. Don’t let this wasted investment happen to you or at your company. Take action and create a sales onboarding process that demonstrates an investment in the reps, yourself and the company.
How you roll-out a sales enablement program often dictates the level of long-term success. Here are 3 ways to approach sales enablement.
The modern sales process is buyer-driven, and sellers need to adapt in order to thrive. Here’s how to sell to today’s mobile, educated, and social buyers.