Your website is your
first impression.

It depends on your market size, service mix, and competition level. A GC focused on kitchen remodels in one metro is a different campaign than a full-service contractor covering multiple counties with new construction, additions, and commercial work. We quote based on your specific situation. Reach out for a custom quote.

The ROI math is strong for general contractors. The average kitchen remodel runs $25,000 to $75,000+. A bathroom remodel is $15,000 to $40,000. Even one additional project per month from search pays for the entire marketing investment many times over. We've seen it firsthand with our builder clients like Stone Creek Building and Shelter Solutions.

Referrals are your best leads, no question. But even referred homeowners Google you before picking up the phone. If your website looks outdated or you barely show up in search, those referrals are quietly going to the GC with the better online presence.

We saw this exact scenario with Stone Creek Building. They were doing excellent work but losing bids to inferior contractors who simply looked more professional online. Digital marketing doesn't replace referrals. It makes sure you actually capture every opportunity that finds you, whether they were referred or searched on their own.

Google Ads can produce qualified leads within the first week. High-intent searches like "kitchen remodel contractor near me" convert well because the homeowner is actively looking. Organic SEO takes 3 to 6 months for consistent rankings and lead flow. We recommend running both simultaneously. PPC fills the pipeline immediately while SEO builds the long-term presence that compounds and gets cheaper every month.

Project portfolios are the most important thing. Homeowners spending $50K+ on a remodel want to see your work, your process, and proof that you finish what you start.

Beyond that, you need dedicated pages for every service (kitchen remodels, bathroom remodels, additions, basements, decks, etc.) and every city you serve. Each page ranks independently and brings its own leads. We also build process pages that walk homeowners through what it's like to work with you, which directly addresses the trust problem that plagues this industry.

Reviews are arguably more important for GCs than any other trade. According to FMI Corporation research, trust is the number one factor in contractor selection for projects over $25,000. A contractor with 40+ detailed five-star reviews gets the call over someone with 6 reviews, even if the work is identical.

We set up review generation systems that build your rating consistently after each completed project. Detailed reviews that mention specific project types (kitchen remodel, addition, etc.) also help your rankings for those terms.

Yes, and that's exactly the approach we take. "General contractor" is a broad term, but homeowners search for specific services. They search "kitchen remodel contractor," "home addition builder," "basement finishing near me." Each of those needs its own dedicated page with relevant content, photos, and local targeting.

We build individual pages for every service you offer and optimize each one to rank for its own keyword set. A GC with 8 service pages and 15 area pages has 23 individual opportunities to rank, compared to a single homepage trying to do everything.