Ecommerce SEO Services

Past the platform's SEO ceiling.

Technical ecommerce SEO that fixes schema, indexation, faceted nav, and Core Web Vitals at the template level. The same work that took fintech, telehealth, and SaaS platforms past their previous ceilings — applied to Shopify, WooCommerce, and headless commerce stores.

Audit My Store 1.877.362.3077
Michael Rupe, Founder & CEO, 27 Years of SEO Experience at Savo Group
Founder & CEO, 27 Years of SEO Experience ·
★★★★★ What some of our clients had to say

"Michael is an expert at technical SEO who can align both product/business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on."

Sean F.
Sean F. Founder, WorkSimpli

"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."

William R.
William R. Personal Injury Lawyer

"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment."

Thomas C.
Thomas C. Criminal Defense Lawyer

"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"

Ryan Newman
Ryan Newman Owner, Newman Electric
The platform tradeoffs

What each ecommerce platform actually lets you do for SEO.

A straight comparison across the four traits that decide your ranking ceiling. No agency-marketing fluff — just where each platform shines and where it hits a wall.

Trait Shopify WooCommerce Headless
Schema control Limited (theme + app injected) Plugin-dependent, often duplicated Template-level, validated at build
JS rendering risk Low for stock, rises with apps Page-builder dependent (high risk) Server-rendered by default
Faceted nav handling Crawls all combinations by default Crawls all by default, plugin-driven Configured at template level
Speed ceiling (mobile) 30-65 PageSpeed typical 20-50 PageSpeed typical 90-100 PageSpeed achievable
PDP layout flexibility Liquid template constraints WordPress + plugin constraints Complete control
Migration to fix it Theme rewrite or go headless Plugin audit + theme rewrite N/A — already headless

Most stores we audit are on stock Shopify or WooCommerce. About one in five engagements ends up rebuilding the front end as headless when the platform itself is the bottleneck. The decision lives in the table above.

The audit report

Eight things every ecommerce SEO audit should grade.

This is what a real Savo Group ecommerce SEO audit looks like. Eight categories scored against the technical bar, with the specific issue and the remediation path called out per category. The example to the right is anonymized from an actual store we audited.

Most ecommerce SEO audits stop at "your schema is broken." Ours name the broken schema, point to the exact template, and ship the fix.

Run a real audit on your store

Site Audit Report

Anonymized Shopify store · 2,400 SKUs

Overall

47/100

Crawl & indexation 12,400 filter URLs in index. Real product pages buried.
42
Schema coverage Product schema present but invalid. AggregateRating missing.
31
Core Web Vitals LCP at 3.4s. INP red on PDPs. App scripts blocking render.
67
Internal linking Authority concentrated on /collections/. PDPs orphaned.
58
Faceted nav strategy No canonicals. No noindex. Every filter combination crawled.
19
Product page quality Manufacturer copy duplicated across competitors. No FAQ schema.
64
Mobile rendering PDP layout shift on add-to-cart. Sticky header overlapping.
71
Out-of-stock handling 404s on discontinued products. Authority leaking.
22
Sample audit · client identifying details removed

Ready to Grow Your Business?

Hand-coded websites, real SEO, and a team that picks up the phone. Family-owned, serving businesses nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates. Every site comes with the SAVO Dashboard for real-time analytics and lead tracking.

Custom websites

Every project is scoped to your needs. We'll assess what you need and give you a straight quote.

Bundle with SEO & Save 25%

Add SEO and the website build cost drops 25%.

Book a Call

Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST

The technical work

Four fixes that show up on almost every ecommerce SEO engagement.

The work itself isn't mysterious. Most of it is small surgical changes at the template level that the platform's default theme didn't bother with. Here's what these actually look like in code.

Fix · Faceted nav

Stop crawling every filter combination.

A category page with 8 filters and 5 options each generates over 390,000 URL combinations. Google crawls them, can't pick a canonical, and stops crawling your real pages. Block the parameters from crawl, canonicalize the pages worth ranking back to the parent category.

# robots.txt — block crawl-budget-burning parameters
User-agent: *
Disallow: /*?orderby=
Disallow: /*?filter_*
Disallow: /*?paged=

<!-- canonical to parent category on filter URLs -->
<link rel="canonical" href="https://store.com/collections/coffee/">
Fix · Product schema

Schema that validates and matches the page.

Default Shopify and WooCommerce product schema is missing required properties or pulls wrong data. Google catches the mismatch and quietly stops showing rich results. Rebuild it at template level so it validates and the offer matches what's actually for sale.

<!-- Product JSON-LD with Offer + AggregateRating -->
<script type="application/ld+json">
{
  "@type": "Product",
  "name": "Cold Brew Concentrate · 32oz",
  "sku": "CB-32",
  "offers": {
    "@type": "Offer",
    "price": "24.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "312"
  }
}
</script>
Fix · Out-of-stock handling

Don't 404 your discontinued products.

When a product goes out of stock, most stores either 404 the URL (losing all the inbound link equity) or leave it live with no purchase path (frustrating buyers). The right pattern: temporary outs stay live with availability schema flipped, permanent discontinuations 301 to the parent category.

# Permanent discontinuation: 301 to parent category
location ~ ^/products/cold-brew-summer-2024$ {
  return 301 /collections/cold-brew/;
}

<!-- Temporary out of stock: keep URL, flip availability -->
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition"
Fix · Internal linking

Push authority to the pages that need to rank.

Most stores concentrate authority on /collections/ and orphan their PDPs. Build internal-link patterns that push from category to subcategory to product, with editorial content (buying guides, comparisons) feeding into the commercial pages.

<!-- Buying guide funnels authority to category + key PDPs -->
<p>Browse our full "/collections/cold-brew/">cold brew collection</a>
or jump to the bestseller, the
"/products/cold-brew-32oz/">32oz concentrate</a>.</p>

<!-- Category page links to subcategories + featured PDPs -->
<nav class="category-quick-links">
  <a href="/collections/cold-brew-single-origin/">Single Origin</a>
  <a href="/collections/cold-brew-blends/">Blends</a>
</nav>
The technical depth proof

The same technical SEO that scaled fintech and telehealth, applied to your store.

Two engagements where we diagnosed the platform-level technical issue most agencies miss. The work that produced these outcomes is the same work we run on Shopify, WooCommerce, and headless commerce engagements.

Telehealth · Craft CMS

LifeMD

100×

Keyword growth

7 mo

Engagement length

A 7-month technical SEO consulting engagement that diagnosed a Craft CMS rendering bug blocking Google from indexing LifeMD's content. The same JS-rendering audit applies to ecommerce stores running React or Vue front ends.

View case study
FinTech · Competitive SEO

Credit Sesame

$5.5M+

Cumulative traffic value

22 mo

Engagement length

22-month engagement that took a Silicon Valley fintech to top 5 for "free credit score" against Experian, Equifax, and TransUnion. The same competitive technical SEO playbook works for ecommerce categories where Amazon and category-killer marketplaces dominate.

View case study
Ecommerce SEO · common questions

The seven questions store owners ask.

Ready to Grow Your Business?

Hand-coded websites, real SEO, and a team that picks up the phone. Family-owned, serving businesses nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates. Every site comes with the SAVO Dashboard for real-time analytics and lead tracking.

Custom websites

Every project is scoped to your needs. We'll assess what you need and give you a straight quote.

Bundle with SEO & Save 25%

Add SEO and the website build cost drops 25%.

Book a Call

Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST

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