Ecommerce Web Design

A Shopify store with three apps, not twenty.

Custom Shopify and WooCommerce builds with the app stack audited, schema baked into the theme, and a sub-second mobile load budget enforced from day one. The work is design plus engineering plus app audit, not a $300 theme with the logo swapped.

Taylor Rupe, Co-Founder & Lead Developer, B.S. Computer Science at Savo Group
Co-Founder & Lead Developer, B.S. Computer Science ·
★★★★★ What some of our clients had to say

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TA
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William R. Personal Injury Lawyer

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Thomas C. Criminal Defense Lawyer
Why speed is the entire conversation

Every second you wait, more buyers leave.

Bounce rate climbs steeply as mobile load time increases. The data is from Google's own field studies, not vendor marketing. Every ecommerce design decision lives downstream of this curve.

Mobile load time vs bounce probability Source: Google web.dev field data
1s
baseline
3s
+32% bounce probability
5s
+90% bounce probability
6s
+106% bounce probability
10s
+123% bounce probability

A page that takes 6 seconds to load is more than twice as likely to lose the visitor as one that loads in 1 second. On stock Shopify with a typical app stack, mobile load times of 4โ€“7 seconds are common. The speed budget on every Savo Group ecommerce build is sub-2-second LCP across templates.

The app audit

Most stores ship with 20+ apps. Most of them are theater.

Eight categories where Shopify and WooCommerce stores accumulate apps that add load time without adding revenue. The verdict column is what we typically do during a Savo Group ecommerce build audit.

Category Typical app stack Verdict What we ship instead
Reviews + UGC Yotpo, Loox, Judge.me, Stamped (often two installed) kill One reviews tool. Schema-marked-up reviews on the page, not iframe-embedded.
Email capture + popups Klaviyo + Privy + Sumo + a custom popup app trim One email tool. Custom popup logic in the theme, no script injection on every page load.
Upsell + cross-sell ReConvert, Bold, Frequently Bought Together, OneClickUpsell rebuild Cross-sell built into the PDP and cart pages directly. No app-injected scripts.
Wishlist Wishlist Plus, Smart Wishlist, Wishlist King kill Native wishlist in the theme using local storage + customer accounts.
Loyalty + rewards Smile.io, LoyaltyLion, Yotpo Loyalty evaluate Keep if real revenue impact. Most stores don't actually use it. Audit before launch.
Live chat + helpdesk Gorgias, Tidio, Re:amaze, Intercom trim One chat tool. Loaded async after main content paints.
Trust badges + announcement bars Trust Hero, AnnouncementApp, Hextom kill Native theme components. No third-party scripts for static UI.
Page builders Shogun, GemPages, PageFly kill Custom Liquid templates. Page builders are the worst Core Web Vitals offenders we audit.
kill

App removed entirely. The function it provided wasn't earning its load-time cost.

rebuild

Function valuable, app implementation is bloat. We rebuild it directly into the theme.

trim / evaluate

Keep the one tool that's earning revenue. Cut the redundant or dormant ones.

Ready to Grow Your Business?

Hand-coded websites, real SEO, and a team that picks up the phone. Family-owned, serving businesses nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates. Every site comes with the SAVO Dashboard for real-time analytics and lead tracking.

Custom websites

Every project is scoped to your needs. We'll assess what you need and give you a straight quote.

Bundle with SEO & Save 25%

Add SEO and the website build cost drops 25%.

Book a Call

Prefer to just talk? (360) 838-6304 ยท Book a call ยท Mon-Fri, 9am-6pm PST

What "custom" actually means here

Four differences between a Savo Group ecommerce build and a theme with your logo on it.

One

Design from concept, not from a theme's bones.

Most "custom" Shopify or WooCommerce builds start by buying a $300 theme and customizing colors, fonts, and a hero image. The PDP layout, the cart drawer, the checkout step order, the typography hierarchy โ€” all of it is inherited from the theme. Two stores that bought the same theme can be told apart only by their logos.

We design from your brand. The PDP layout is built around what your buyer needs to decide. The cart drawer is engineered for your AOV math. The category page is structured around the way buyers in your category actually browse. Custom code, not custom skin.

Two

App audit is the build, not an afterthought.

Most ecommerce designs ship with whatever app stack the client already runs. We assume nothing. Every app gets reviewed against three questions: Is the function valuable? Does this app earn its load-time cost? Can the function be rebuilt into the theme directly with less drag?

Reviews and email-capture stay if there's a real engineering reason. Page builders, popup apps, and most upsell apps get cut. Wishlist, trust badges, and cross-sell get rebuilt into the theme. The result is typically a 15-app reduction with zero feature loss.

Three

Schema applied at template level, not via app.

Default Shopify and WooCommerce schema is incomplete or invalid on most stores. Reviews schema gets injected by an app and conflicts with the theme's own. Product schema is missing required properties or pulls wrong data. Google catches the mismatch and quietly stops showing rich results.

We apply Product, Offer, AggregateRating, BreadcrumbList, and FAQPage schema directly in the Liquid or PHP template. Once. Validated. Pulling from the canonical product data. No third-party app injecting conflicting markup.

Four

Performance budget enforced from day one.

Most ecommerce designs treat performance as a post-launch fix. The build ships at 38 mobile PageSpeed and the optimization phase tries to claw back fifteen points. By then the theme architecture, the app stack, and the layout decisions have all locked in the ceiling.

Every Savo Group ecommerce build sets a sub-2-second LCP budget across templates from the kickoff. Image optimization, font subsetting, lazy loading, and async script loading are baked in from the first commit. The build doesn't ship if it doesn't meet the budget.

From kickoff to live

Four phases. Six to ten weeks. What ships in each one.

01

Discovery + brand

What ships: design system, template inventory, conversion benchmarks

Stakeholder interviews. Audit of current store including app stack, theme, and Core Web Vitals baseline. Brand and competitive research, then visual design direction with two concept rounds. Template inventory locked. Conversion benchmarks captured per page type so we measure post-launch deltas against real numbers.

02

Theme architecture + commerce flows

What ships: custom theme code, PDP, PLP, cart, checkout-adjacent pages

Final designs across templates. Custom Liquid (Shopify) or PHP (Woo) theme development. PDP layouts tuned to your category. PLP and category page architecture. Cart drawer or page. Checkout-adjacent pages. App audit list locked: what stays, what gets cut, what gets rebuilt into the theme.

03

Schema, performance, app reduction

What ships: validated schema, sub-second load, lean app stack

Schema markup applied at template level. Image optimization, font subsetting, lazy loading. App audit executed: cut bloat, rebuild essentials into the theme, keep only the apps earning their cost. Core Web Vitals tested across templates against real-world mobile conditions, not lab data only.

04

QA + launch + post-launch

What ships: cross-device testing, redirects, post-launch monitoring

Cross-browser and device QA. Data migration if applicable. URL-by-URL 301 redirect mapping. Staging review with the full team. Cutover at low-traffic window. Search Console monitoring. 404 log review for the first 60 days. Conversion rate, Core Web Vitals, and ranking deltas tracked against the pre-launch baseline.

Ecommerce builds ยท common questions

The seven questions store owners ask.

Ready to Grow Your Business?

Hand-coded websites, real SEO, and a team that picks up the phone. Family-owned, serving businesses nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates. Every site comes with the SAVO Dashboard for real-time analytics and lead tracking.

Custom websites

Every project is scoped to your needs. We'll assess what you need and give you a straight quote.

Bundle with SEO & Save 25%

Add SEO and the website build cost drops 25%.

Book a Call

Prefer to just talk? (360) 838-6304 ยท Book a call ยท Mon-Fri, 9am-6pm PST

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