A custom website for a certified roofing crew, built to own Clark County search.
Quality Master Roofing & Remodel is a family-owned exterior contractor in Vancouver, WA: a manufacturer-certified roofing crew that also handles siding, gutters, decks, windows, and skylights, with a 5.0 rating across 30+ Google reviews and an A+ standing. The work and the credentials were there. What they needed was a website that showed it and a presence in the Clark County searches that bring in roofing jobs. We built a hand-coded Astro site with a page for every trade and a service-area page for every city they cover.
The Challenge
Victor Santiago spent 17 years in roofing and construction before founding Quality Master Roofing & Remodel in Vancouver, WA in 2021. He built it the way the trade rewards: a small in-house crew, manufacturer certifications from the brands he installs, and a 5.0 review record from Clark County homeowners. Roofing is a high-trust, high-dollar purchase. A homeowner is paying five figures and trusting a crew to keep the rain out for the next 25 years, so the buying decision runs almost entirely on credibility.
The online presence didn't carry that credibility, and it wasn't ranking for the searches that bring in work. When a homeowner in Camas or Battle Ground has a leak spreading across the ceiling and types "roofing contractor near me," reputation by word of mouth doesn't put you in the results. Whoever owns that search gets the estimate request, and roofing is one of the most competitive local categories there is.
So the job was clear to state and hard to do well: build a site that looks as professional and credible as the crew is, make it fast on the phone where these searches happen, give each of the six trades its own home, and get Quality Master ranking across every community in Clark County.
A site that looks as good as the crew builds.
Hand-coded on Astro and served from Cloudflare's edge, not a template hauling around script it never uses. It loads fast on a phone in a driveway with one bar of signal. We built a clean, dark, confident brand around the work and put the trust signals up front on every page: the manufacturer certifications, the A+ standing, licensed in Washington and Oregon, bonded and insured, and the 5.0 review record.
Custom Website Design
No template, no page builder. A fast site built around one job: get a homeowner from "I have a roofing problem" to "I requested a free estimate" without making them think. The estimate form sits right in the hero, and the phone number follows you down the page, because a leak is rarely something a homeowner wants to sit on.
Six Trades, One Page Each
Quality Master is a full-envelope exterior contractor, so instead of burying everything under "services," each trade gets its own page targeting its own searches, with the materials, brands, and process specific to that work:
Certifications Front and Center
Manufacturer certifications are the strongest trust signal a roofer has, because they aren't given to everyone and they unlock extended warranties on both materials and labor. So we made them a feature, not a footnote: CertainTeed Master Shingle Applicator, Malarkey Emerald Pro, and James Hardie installer credentials are surfaced on the homepage and carried through the relevant service pages.
Estimate Requests, Tracked End to End
Every estimate request posts straight into the lead pipeline and our Persilio dashboard, tied to the search and the pages that brought the homeowner in. The forms sit behind a Cloudflare Turnstile gate and a hidden honeypot field, so bots don't bury real estimate requests in spam. Victor sees the lead, not the noise.
Owning the map, one town at a time.
A roofing company lives or dies on local search. Nobody hires a roofer from two counties over. So the local SEO play is to show up first in every community Quality Master actually serves, for the searches a homeowner runs when they need work done. We built a dedicated service-area page for each one across Clark County.
A page for every town in Clark County
Each area page is its own page with copy written for that community, not a template with the city name swapped in. The housing stock, the neighborhoods, the local weather exposure, the kind of work that comes up in that part of the county. That's the difference between a page Google ranks and a page Google treats as filler.
They all link back to the service-areas hub and into the relevant trade pages, so the whole county forms one tight cluster pointing at the estimate request:
Service-Area Pages
Every community in Clark County, each unique local copy
Trade Pages
Roofing, siding, gutters, decks, windows, and skylights
Schema Coverage
RoofingContractor, Service, FAQ, and Breadcrumb structured data
The Technical Edge
Built with Astro
Static-first framework that ships almost no JavaScript. Pages load in under a second, which is the difference between an estimate request and a back-button when someone's standing in their driveway looking at storm damage.
Cloudflare Edge
Served from Cloudflare's global edge. Fast everywhere in Clark County, on any connection, on any phone.
Schema on Every Page
RoofingContractor, Service, FAQPage, and BreadcrumbList structured data so Google and AI engines understand the company, the six trades it runs, and every Clark County community it serves.
Built Mobile-First
Most roofing searches happen on a phone, often after a storm. The whole site is designed for that screen first, with the estimate form and phone number always within reach.
Leads + Spam Defense
Estimate requests post into the Persilio dashboard with full attribution, behind a Cloudflare Turnstile gate and a honeypot field that keep bot submissions out of the inbox.
Trust Signals Throughout
Manufacturer certifications, the A+ standing, WA and OR licensing, insurance, and the 5.0 review record placed where they matter, because in roofing the buying decision is mostly about trust.
Quality Master Roofing & Remodel earned a 5.0 reputation doing careful, certified work for Clark County homeowners. The crew and the credentials were never the problem.
Now they have a website that shows it and a local SEO setup built to put them in front of every homeowner in the county who searches for roofing, siding, or exterior work, instead of leaving those calls to whoever happened to rank.
Want a custom website and local SEO like this?
Let's talk about a site that matches the work you do and the local SEO that turns searches in your area into actual calls.
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