Direct primary care + hormone clinic Lacey, WA Since 2026
6,950 times a month became 22,418 — on the searches that used to send patients out of state.
A board-certified physician-led clinic with 500+ patients and a pricing model no competitor could match, invisible to the person searching 'GLP-1 near me' from a mile away. Rebuilt, integrated with the clinic's EHR, and put at #1 across Thurston County.
Times Google showed the clinic, per month
6,950 22,418
+223% · Search Console
Clicks from Google, per month
230 362
+57% · Search Console
Organic visits, per month
269 639
+137% · Google Analytics
A clinic doing specialty medicine differently, behind a site that said nothing about it.
Dr. Strand built a clinic that genuinely does specialty medicine differently. Instead of fee-for-service nickel-and-diming or all-inclusive plans that compress care to maximize profit, Asymmetric Health applies the Direct Primary Care model to specialty services. The membership covers the relationship and unlimited communication. Patients pay separately for labs and medications at cost, with zero upcharge. That removes the profit motive from prescribing entirely.
The site was the problem. A slow WordPress build that didn't communicate any of the structural reasons the clinic is different, and it wasn't ranking against the VC-backed national telehealth companies competing for "GLP-1 near me," "TRT clinic Lacey WA," and "BHRT Olympia WA." Dr. Strand, the Clinical Director, told us about someone he knew who went to a GLP-1 clinic in Denver, Colorado, even though Asymmetric Health was literally just down the street. They never showed up in that person's search results. That is exactly the kind of leak a properly built local SEO program plugs.
The clinic also runs on Hint Health for EHR and payments, and on GoHighLevel for onboarding pipeline tracking. The new website needed to integrate cleanly with both. Patients buying an evaluation create their EHR record at the same time, which is required to order labs. None of that was working before.
From slow WordPress to hand-coded Astro, wired into the clinic's EHR.
A full custom rebuild around the three priority services (GLP-1, TRT, BHRT) with everything else (peptides, functional medicine, primary care+) layered on top. Fraunces headlines, Inter body, a color system anchored on the DNA helix mark, hand-coded on Astro and Tailwind and deployed at the Cloudflare edge. It reads like a thoughtful concierge clinic, not a vending-machine telehealth landing page.
Custom Website Design
No template themes, no page builders. Hand-built pages with a dark-mode-default aesthetic, blue-to-green gradient accents, and a tone tuned to feel concierge rather than urgent-care.
Every service page leads with the differentiators that matter to a patient making a real medical decision: board-certified physician, no medication upcharge, unlimited communication included in membership, labs ordered as needed without the profit-motive distortion, and the three-pricing-models comparison that makes the DPC structure obvious.
Service & Treatment Pages
A dedicated landing page for every service, each with its own evaluation purchase path through Hint:
Symptom Quizzes & Calculators
Interactive tools that catch patients researching symptoms before they're ready to buy. Each quiz scores responses, surfaces relevant services, and routes the patient to the right evaluation:
Local Pages for Thurston County
Dedicated local SEO pages for the Thurston County cities the clinic primarily serves, with telehealth coverage statewide. Each city page is unique copy, not a template:
- - Olympia, WA
- - Tumwater, WA
- - Yelm, WA
Hint EHR + GHL Integration
Every "purchase an evaluation" button on the site links to the correct Hint Health product, so the patient's EHR record is created at the point of purchase. Lab orders flow from there into Labcorp without a separate intake step.
In parallel, GoHighLevel handles the onboarding pipeline. Prospects who engage but don't purchase are tracked separately so the clinic can follow up. Form submissions carry full marketing attribution (UTM, gclid, fbclid, landing page) so we can see which cities, search terms and campaigns turn into paying members.
Education & Trust Content
Pages that exist to build trust before a patient buys: the how it works walkthrough, transparent pricing with the three-models comparison, honest side-effect content for GLP-1 and TRT, a learning hub, and a blog built to catch research-stage queries.
Three times as many people see the clinic in Google. Four months in, #1 across Thurston County.
Local SEO was the priority because the patient who searches 'GLP-1 near me' from a mile away and ends up with a Colorado provider is a solvable problem. It is solved. Asymmetric Health is the #1 organic result for its priority services in Lacey and Yelm, holds the top local-pack spot in Olympia for TRT and BHRT, and Google's AI Overview recommends the clinic by name, with its pricing, on the exact searches that used to leak patients to national telehealth.
How often Google put this clinic in front of somebody, and how often they came.
The rankings are a snapshot. This is the trend underneath them, from Google's own reports and the clinic's analytics.
| Measure | Before | Now | Change | Source |
|---|---|---|---|---|
| Times Google showed the clinic, per month | 6,950 | 22,418 | +223% | Search Console |
| Clicks from Google, per month | 230 | 362 | +57% | Search Console |
| Organic visits, per month | 269 | 639 | +137% | Google Analytics |
| Keywords ranking in Google | 105 | 291 | +177% | DataForSEO |
No patient information appears anywhere in these figures, and none ever will. These are website and search numbers only.
Search Console compares October 2025 with August 2026. Google Analytics compares the October 2025–January 2026 average, the last four full months on the old site, with August 2026. Keyword counts from DataForSEO, September 2025 against September 2026.
#1 organic positions
5
GLP-1, TRT, peptide therapy and ED searches across Lacey and Yelm, all inside 60 days
AI Overview citations
4
Google's AI names the clinic, with address and pricing, on GLP-1, weight loss and ED searches
Local pack, Olympia
#1
Top map result for TRT and BHRT at 5.0 stars, ahead of clinics physically located in Olympia
The work behind those rankings
- 1. Google Business Profile optimization. Categories tuned for the priority services, full service catalog, professional photos, posts, and a review generation system tied to the post-evaluation follow-up.
- 2. Citation building across healthcare directories. Healthgrades, Vitals, Zocdoc, and local Thurston County business listings with consistent NAP data.
- 3. Service-page rank tracking. GLP-1, TRT, and BHRT keyword clusters tracked at the city level for Olympia, Lacey, Tumwater, and Yelm.
- 4. Editorial program. Ongoing blog content targeting research-stage queries that funnel into the relevant service and city pages.
- 5. Conversion tracking end-to-end. Every form submission carries source, service interest, and search term into GHL, so we can see which SEO investments turn into evaluations and members.
The receipts, straight from Google.
Every screenshot below is a live Google search captured in July 2026, two months into the program. Not a rank tracker export. Click any of them to zoom in.
"GLP-1 Lacey WA"
#1 organic, cited by name in the AI Overview with pricing
"TRT clinic Lacey WA"
#1 organic and #1 Google Business Profile, 5.0 stars
"GLP-1 Yelm WA"
#1 organic with the Yelm city page, cited in the AI Overview
"ED treatment Lacey WA"
#1 organic, AI Overview cites the clinic four times
"peptide therapy Lacey WA"
#1 organic, pinned on the local map
"BHRT Olympia WA"
#1 in the local pack at 5.0 stars, plus page-one organic
"TRT Olympia WA"
#1 in the local pack, organic listing right below
"GLP-1 weight loss Olympia"
Named in the AI Overview with evaluation pricing
"GLP-1 Tumwater WA"
#2 organic with the Tumwater city page
The rebuild is measurably faster, not just newer.
98 on mobile in Google's own speed test.
The old WordPress site is the baseline every clinic owner recognises: slow on a phone, which is where nearly all of this clinic's patients search. Here is what Google records for the hand-coded replacement.
98
Performance
100
Accessibility
100
Best Practices
100
SEO
2/2
Agentic Browsing
Google PageSpeed Insights, mobile, run against asymmetrichealth.com on 21 August 2026. Performance is Lighthouse's simulated mobile test — a throttled phone and connection modelled in the lab — so it moves a point or two between runs.
How the site is built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Schema markup
Structured data on every page tells Google exactly what the business does, where it works and what it charges, which is what earns the richer result listings.
The clinic was already serving 500+ patients with a model most local prospects never knew existed: full Direct Primary Care applied to TRT, GLP-1, BHRT and peptide therapy, with no medication upcharge and unlimited communication included.
The new website makes that visible, and the SEO program underneath it did its job in two months. The Thurston County patient searching "GLP-1 near me" now finds Asymmetric Health at #1, in the local pack, and in Google's own AI recommendation, before any Colorado company gets a look.
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