Lead Generation Web Design

A website that actually converts.

Custom-coded websites engineered around the conversion question: how does this page turn a visitor into a tagged lead? Every page, every form, every call routed through the Savo Dashboard at launch.

Taylor Rupe, Co-Founder & CTO, B.S. Computer Science at Savo Group
Co-Founder & CTO, B.S. Computer Science ·
★★★★★ What some of our clients had to say

"Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful."

TA
Tan's Auto Detailing Vancouver, WA

"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"

Ryan Newman
Ryan Newman Owner, Newman Electric

"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."

William R.
William R. Personal Injury Lawyer

"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment."

Thomas C.
Thomas C. Criminal Defense Lawyer
The anatomy

What every service page that converts has in common.

Eight elements, all engineered into the build. Every page on a Savo Group lead generation web design ships with all of them.

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★★★★★
1

Click-to-call in the header

Phone number visible on every page. Sticky on mobile. Tap-to-dial wired to a source-tracked dynamic number.

2

Service-specific H1

Page-specific to the service or location. No generic "Welcome." Every H1 carries commercial intent and a real keyword.

3

Above-fold CTA

Primary action visible without scrolling. The button copy is the action ("Get a quote," "Book a consult"), not "Learn more."

4

Trust signals high on the page

Reviews, certifications, years in business, BBB rating, real photos. Placed where buyers actually see them, not buried below the fold.

5

Service breakdown, not generic copy

Real specs, response times, pricing context where appropriate, and FAQ schema below the fold. The page gives Google something to rank.

6

Source-tracked contact form

Minimum fields, smart validation, source attribution wired in. Every submission carries the keyword and page that earned it.

7

Real-customer review block

Pulled from your live Google profile, not made up or paid placement. Schema-marked so they show as rich results.

8

Footer that earns its space

Phone, address, hours, service areas, license numbers, social links. Internal-link footer that helps Google crawl, not a sea of fine print.

Side by side

Ten things most service-business sites get wrong, lined up against what we ship.

Most sites
What we ship
Phone number buried in the footer
Click-to-call in the header, sticky on mobile
One generic Services page
Dedicated service page per service, with conversion CTAs above the fold
Synonym-swapped city pages
Real city pages with local detail and unique schema per location
10-field contact forms
Forms reduced to the minimum fields with source-attribution wired in
5-second mobile load times
Sub-second mobile load on every template, Core Web Vitals passing
Trust signals buried below the fold
Reviews, badges, certifications placed where buyers actually see them
No call tracking on a phone-driven business
Dynamic call tracking with source attribution per traffic channel
Generic stock photo of a handshake
Real photos of your team, your work, your trucks, your office
No CRM, leads land in an inbox
Savo Dashboard ships with the site, every lead tagged at capture
WordPress + 24 plugins, hackable
Hand-coded Astro, no CMS attack surface, security baked in

Ready to Grow Your Business?

Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.

Custom websites

Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.

Book a Call

Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST

Recent builds

Three lead-gen builds, what shipped, and what they solved.

Newman Electric multi-city contractor site by Savo Group
Service-area architecture for a multi-city contractor

Newman Electric

The challenge

Newman serves 29 cities across the Vancouver-Portland metro and needed real ranking pages for each, not a synonym-swapped template Google would flag as thin.

What we built

We built a per-city architecture with unique local detail on every page (service photos, local landmarks, response times by zip), a hand-coded Astro template hitting 99 PageSpeed, and Map Pack-optimized GBP integration on every location.

29 unique service-area pagesService-specific schema per templateClick-to-call in the header on mobile99/100 PageSpeed across templates
View case study
Asymmetric Health custom Astro rebuild by Savo Group
Healthcare custom rebuild with EHR + onboarding integration

Asymmetric Health

The challenge

Functional medicine clinic on a slow WordPress site that couldn't compete against a Denver-based GLP-1 chain in their own backyard. Needed treatment-specific lead funnels and integration with their EHR for evaluation purchases.

What we built

Hand-coded Astro rebuild with separate landing flows for GLP-1, TRT, and BHRT treatments. Hint EHR routing for evaluation purchases. GHL onboarding for new members. Schema at template level so the local SEO program could compound from day one.

Treatment-specific landing flowsHint EHR purchase routingGHL onboarding integrationHand-coded Astro front end
View case study
AvilaCo Drywall custom contractor site by Savo Group
Recent contractor build (90 days from kickoff)

AvilaCo Drywall

The challenge

AvilaCo took over from a previous marketing firm and needed a real lead-generating site shipped fast. The old site wasn't ranking, wasn't converting, and was bleeding the marketing budget.

What we built

Custom Astro build shipped in 90 days. Cited by Google's AI Overview within the first month. Map Pack ranking with a 5.0-star review profile. Page-one organic ranking on high-intent comparison queries during the same window.

AI Overview citations within month one5.0★ Map Pack profilePage-one comparison-query rankingsCustom contractor lead-capture flow
View case study
The build arc

Six to ten weeks from kickoff to leads landing.

01

Weeks 1-2

Discovery + design direction

Stakeholder interviews, audit of current site, two design concept rounds, template list locked.

02

Weeks 3-5

Final designs + dev kickoff

Approved designs across templates, component library built, schema and SEO foundations applied template-level from day one.

03

Weeks 6-8

Forms, calls, Dashboard wired

All templates built and content populated. Source-attributed forms, dynamic call tracking, Savo Dashboard configured for your pipeline.

04

Launch + 60

Go-live, leads landing

Cutover, redirect monitoring, 404 log review, and the Dashboard tracking real leads from day one. Optional ongoing optimization with our SEO retainer.

Lead-gen web design · common questions

The seven questions we get most.

How is lead generation web design different from regular web design?

Regular web design ships a website. Lead generation web design ships a website built around the conversion question: how does this page turn a visitor into a tagged lead in the CRM? That changes everything about the build. CTA placement, click-to-call architecture, form design, source-attributed tracking, schema strategy, mobile flow, and what gets shown above the fold are all engineered for conversion, not just for visual brand expression. Every Savo Group lead generation web design build ships with the Savo Dashboard so leads are tagged at capture instead of landing in an inbox.

What gets installed on the site at launch besides the design?

Source-attributed forms (every submission carries the keyword and page that earned it), dynamic call tracking with numbers swapped per traffic source, schema markup at the template level (LocalBusiness, Service, FAQPage, BreadcrumbList, Review), Core Web Vitals targets met across templates, click-to-call wired into mobile, GA4 + Google Ads + Search Console all integrated into the Savo Dashboard view, and webhook mirroring to your existing CRM (HubSpot, Salesforce, GoHighLevel) if you have one.

How long does a lead-gen web design build take?

Most service-business builds launch in six to ten weeks. Healthcare and B2B builds with deeper integration work (EHR, CRM, gated content portals) run ten to fourteen. Discovery and design happen in parallel during weeks one and two. Development and content production run weeks three through six. QA, migration, redirect mapping, and Dashboard configuration land in weeks seven through eight. The proposal will give you a real timeline tied to your scope, not a generic three-week promise.

What if my current site has SEO equity I don't want to lose?

Most rebuilds we ship start from an existing site. The migration playbook covers a pre-rebuild crawl baseline so we know exactly what's ranking, URL-by-URL 301 redirects (not regex shortcuts that miss edges), schema and canonical preservation, and post-launch monitoring with 404 log review for the first 60 days. Google's official site-move guidance is the foundation, but the playbook is built from running real migrations.

Can I see and approve the design before development starts?

Yes. Every project goes through a design phase with two concept rounds before any code ships. You see and sign off on the visual direction, the homepage layout, and the key template designs before development kicks off. Mid-build, we run weekly working sessions on staging so you can review actual built pages, not Figma comps that won't match the final site.

What if I need a website AND ongoing SEO?

Most clients bundle both. The technical foundation we ship — schema, page architecture, internal linking, Core Web Vitals — is what our lead generation SEO services compound on. Some clients launch the site and start the SEO retainer the same week. Others launch first, run the site for a quarter, then add SEO once the site is in production.

Do I have to use the Savo Dashboard or can I keep my existing CRM?

The Savo Dashboard is included with every lead generation web design build because the lead-tracking infrastructure is part of the engineering, not a separate purchase. If you have an existing CRM (HubSpot, Salesforce, GoHighLevel, Pipedrive, anything with a webhook), the Dashboard mirrors qualified leads into it. Some clients run Dashboard-only. Others use it for source attribution and pipe qualified leads into their existing CRM. Both models work.

Ready to Grow Your Business?

Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.

Custom websites

Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.

Book a Call

Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST

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